Jana Gallus

Associate Professor of Strategy and Behavioral Decision Making,
UCLA Anderson School of Management

I design and study incentive systems – especially non-financial and relational incentives – in the knowledge economy. My research sits at the intersection of behavioral economics, innovation, strategy, and organizational design. I typically use field experiments (e.g., large-scale A/B tests and randomized controlled trials) to study how incentives shape behavior in organizations, digital platforms, and public institutions.

Research partners include Wikipedia, NASA, private-sector firms (especially in technology), the American Red Cross, hospitals, schools, and universities. In addition to my academic work, I collaborate with and advise organizations and policymakers on incentive design and experimentation, and give evidence-based keynotes and workshops for leadership teams.

Other hats I’m wearing (selected roles)

  • Founding Director, Center for Incentive Design

  • Associate Editor, Management Science

  • Standing panelist, National Science Foundation (NSF)

  • Director, UCLA Anderson Behavioral Lab

Recent features: UCLA Magazine (“What’s Your Incentive?”) and Poets & Quants’ “2024 Best 40-Under-40 MBA Professors”.

Co-author of Honours versus Money: The Economics of Awards (Oxford University Press, 2017).

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